01 / 05 Klayre
Multani mitti face care that cleans like clay, then stops before your skin feels it.
02 / 05 The feeling
The pack dries, cracks, and your face pulls. You rinse, and it still pulls. Most of us grew up thinking that was the clay working.
03 / 05 Why
Clay takes up oil. When the oil runs out it keeps going, into the water your skin holds. That is the pull.
An illustration of the idea, not a measurement.
04 / 05 The fix
Every formula pairs the clay with something that holds water in. In the washes, humectants. In the serum, only the clay's soluble minerals.
05 / 05 The range
Seven clay bars, one shea butter soap, and one promise: clean that does not feel tight.
The range
Every bar is multani mitti in a shea butter soap. The second clay and the scent change, so you choose by skin. Original is on sale now; the others follow.
Available now · B1
Pure multani mitti · Mitti attar
Pure multani mitti with turmeric and neem, in a shea butter base. The clay you grew up on, as a bar.
Six more clays, for drier, oilier and in-between skin.
The ingredient
A sedimentary clay, mined and milled rather than synthesised. It is naturally high in magnesium and aluminium silicates, which is why it takes up oil without a surfactant doing the work.
Left to itself clay keeps absorbing past the oil and into the barrier. Every formula here is buffered against that: humectants in the washes, and in the serum only the soluble mineral fraction.
01The groundDry land, where fine sediment settles out of water.
02The layersClay laid down a band at a time, then dug out of the cut.
03DriedClay shrinks as it dries and splits into plates.
04MilledCrushed and milled to the powder that goes into every pack.Photographs of the material in general, not of our own source.
The routine
CleanseA coin-sized amount, thirty seconds, rinse. Morning and night. Or the bar, if you prefer one.01 · Face Wash
TreatThree or four drops onto skin that is still damp, then a moisturiser.03 · Mineral Serum
In the bathLather it in your hands, not straight on the skin. Every day, for the body.B1 · Original Clay Cleansing Bar
When you need itSwap it in for 01 while you are breaking out. When you are not, go back.04 · Acne Face WashIn use
Cleanse, treat, rinse, repeat. Hover or tab in to pause.
Ten quiet minutes
Before the rinse
A spot, again
Half done
Bath time, with the bar
Working it in
Morning, after the wash
Damp skin, then moisturiser
The old way
Checking inLifestyle photography with models. Not customers, and not paid endorsements.
