B1 Seven clays
Original Clay Cleansing Bar
Pure multani mitti with turmeric and neem, in a shea butter base. The clay you grew up on, as a bar.
Version: Original · Pure multani mitti
Introductory price until 22 Nov 2026, then ₹ 349. ₹ 99.67 per bar · ₹ 1.33 per g, inclusive of all taxes
MRP ₹ 500, inclusive of all taxes. Price above includes ₹ 45.61 GST at 18% (HSN 3401.11).
- Formulated in Korea
- Handmade in India
- Dermatologically tested
- Dispatched from Bengaluru within 24 hours
- Free delivery over ₹ 499 · Cash on delivery on most routes
- Unopened returns accepted within 7 days of delivery
What it is
Multani mitti on its own, the clay most of us first met as a face pack, set in a shea butter soap base for a softer feel after the rinse. Turmeric root and neem leaf are milled in. The scent is mitti attar, the smell of the first rain on dry earth. Three 75 g bars in a paper tube you can recycle.
Scent. Mitti attar, the smell of first rain on dry earth
Suited to
- Oily and combination skin
- Face and body
- First-time clay users
How to use it
- 01
Evenings, after you brush. Wet the bar and your skin.
- 02
Lather for 30 seconds, in your hands or straight onto the skin.
- 03
Rinse. Rest the bar somewhere it can dry between uses.
Caution. External use only. Avoid the eyes. Stop use if irritation occurs.
What is in it
Solum Fullonum (Fuller's Earth, Multani Mitti)
The clay in every Klayre product. Takes up oil from the surface of the skin.
Butyrospermum Parkii (Shea) Butter Soap Base
The base of every bar: a soap made with shea butter.
Curcuma Longa (Turmeric) Root, Azadirachta Indica (Neem) Leaf
Milled into every bar, as they have been in Indian bathing for generations.
Full ingredient list
Butyrospermum Parkii (Shea) Butter Soap Base, Solum Fullonum (Fuller's Earth, Multani Mitti), Curcuma Longa (Turmeric) Root Powder, Azadirachta Indica (Neem) Leaf Powder, Parfum (Mitti Attar).
Find your bar
Same multani mitti. Seven second clays.
Every bar has the same base: shea butter soap, multani mitti, turmeric and neem. What changes is the second clay and the scent.
| Bar | With the multani mitti | Scent | Choose it if |
|---|---|---|---|
| OriginalThis bar | Pure multani mitti | Mitti attar, the smell of first rain on dry earth | You grew up on multani mitti and want it in a daily bar. |
| Pure | White kaolin | Lavender | Your skin is on the dry side, or you want the gentlest clean. |
| Glow | Yellow clay | Sweet orange peel | Your skin is normal and you want a bright, fresh-feeling wash. |
| Calm | Rose clay | Geranium flower | Your skin is normal to dry and you like a soft floral scent. |
| Fresh | French green clay | Peppermint | Your skin is oily by noon and you like a cool finish. |
| Balance | Rhassoul clay | Sandalwood | Your skin is oily in places and normal in others. |
| Midnight | Bentonite & charcoal | Lavender | Your skin is very oily, or you want a bar for back and chest. |
What the research says
Every claim, with its source
For each ingredient: what the studies found, what kind of study it was, and what it does not show. We link the paper so you can read it yourself.
Multani mitti (Fuller's earth)
An absorbent clay. That property is well measured, enough that researchers test it for lifting unwanted substances off skin.
- Lab study
A fuller's earth suspension recovered about 90% of a test chemical from skin, against 54% for water alone.
Roul A et al., 2017. J Appl Toxicol 37(12):1527-36 - Lab study
On human skin in vitro, fuller's earth significantly reduced how much of a test chemical passed through.
Thors L et al., 2017. Chem Biol Interact 273:82-89
What it does not show. These are decontamination studies, not sebum studies. No human trial shows that multani mitti reduces facial oil, so we say it absorbs, not that it controls oil.
- Lab study
Shea butter
The base of every bar is a soap made with shea butter.
- Expert review
Shea butter is among the plant oils reviewed for emollient and barrier effects on skin.
Lin TK et al., 2017. Int J Mol Sci 19(1):70 - Human trial
In a 21-person trial, shea butter did not reduce irritation already caused by a harsh surfactant.
Lodén M, Andersson AC, 1996. Br J Dermatol 134(2):215-20
What it does not show. In soap, most of the shea becomes soap, and the bar is rinsed off. So we make no barrier repair claim.
- Expert review
Turmeric and neem
Traditional Indian skincare botanicals. The clinical research on them is early.
- Systematic review
A systematic review of 18 human studies found early evidence that turmeric may benefit skin, with limited study quality.
Vaughn AR et al., 2016. Phytother Res 30(8):1243-64 - Systematic review
A meta-analysis of 40 studies found insufficient evidence for complementary remedies, turmeric among them, in acne or eczema.
Jones VA et al., 2020. JAAD Int 2:76-93
What it does not show. The studies are of leave-on products at higher doses, not a bar you rinse off. They are here as tradition, not as a treatment.
- Systematic review
Soap and your skin
Every true soap is alkaline. We say so rather than call a bar pH balanced.
- Human trial
Soaps measured pH 9.1 to 10.5, and skin pH rose more after washing with soap than with a pH 5.5 cleanser.
Gunathilake HM et al., 2007. Ceylon Med J 52(4):125-9 - Expert review
High pH and harsh surfactants cause after-wash tightness; lipids in a cleanser can reduce the damage.
Ananthapadmanabhan KP et al., 2004. Dermatol Ther 17 Suppl 1:16-25
What it does not show. Clay does not make soap pH balanced. If your skin is very dry or easily irritated, a pH 5.5 wash may suit your face better than any bar.
- Human trial
Essential oils
Each bar is scented with an essential oil. These naturally contain fragrance allergens such as linalool and limonene.
- Expert review
Nearly 80 essential oils have caused contact allergy, mostly from pure oils or high concentrations.
de Groot AC, Schmidt E, 2016. Dermatitis 27(4):170-5 - Human trial
In 4,731 patch-tested patients, about 5% reacted to oxidised limonene and 6% to oxidised linalool.
Audrain H et al., 2014. Br J Dermatol 171(2):292-7
What it does not show. The risk is lower in a rinse-off bar but not zero. If you react to fragrance, patch-test on the inner arm first.
- Expert review
What we do not claim
- That it treats, cures or prevents acne or any skin condition. A soap is a cosmetic.
- That it is antibacterial, detoxes, or draws out toxins.
- That it is pH balanced. Every true soap is alkaline.
- That it repairs the skin barrier, brightens, or is hypoallergenic.
Mandatory declarations
- Maximum retail price
- ₹ 500 (inclusive of all taxes)
- Net quantity
- 225 g (3 × 75 g)
- Unit sale price
- ₹ 1.33 per g
- Manufactured by
- Atiye Group Inc.
- Manufacturer address
- Village Kakroi, Sonipat, Haryana 131001, India
- Country of origin
- India
- Manufactured on
- Printed on the pack, by batch
- Best before
- Printed on the pack, by batch
- HSN code
- 3401.11
- Consumer care
- support@klayreglobal.com